Last updated: July 2026

Your privacy is important to Tradecraft Schools (“we,” “us,” or “our”). This Privacy Policy (“Policy”) explains what information we collect through our website, why we collect it, how we use cookies and analytics tools, and how adults who visit or submit information through our website can exercise applicable privacy rights. Our website is used to provide information about in-person trade school programs and related admissions communications. 

For purposes of this Policy, “Services” means our website and related online and offline interactions with Tradecraft Schools, including inquiries, requests for information, admissions communications, campus visit scheduling, email or SMS communications, events, surveys, promotions, digital advertising interactions, and other communications related to our in-person trade school programs.

By using our Services, you agree that your personal information will be handled as described in this Policy. Your use of our Services and any dispute over privacy are subject to this Policy and our Terms of Service, available at https://www.tradecraftschools.com/terms, including their applicable terms governing limitations on damages and the resolution of disputes.

Table of Contents

1. Scope of This Policy
2. Information We Collect
3. How We Use Your Information
4. How We Share Information
5. Cookies and Tracking Technologies
6. SMS Messaging
7. Third-Party Websites and Services
8. Your Privacy Rights
9. How Long We Keep Information
10. How We Protect Information
11. Communications Preferences
12. Children’s Privacy
13. Prospective Students Under 18
14. Changes to This Policy
15. How to Contact Us

 

1. Scope of This Policy

This Policy applies to information collected through our website, online forms, digital advertising, analytics tools, and other online interactions with us. It does not apply to third-party websites, services, or platforms that we do not control. Because our programs are offered through in-person training, additional notices, agreements, or terms may apply if you enroll in a program, including for information collected in connection with enrollment, attendance, financial aid options, security, or school operations.

For purposes of this Policy, “personal information” means information that identifies, relates to, describes, or could reasonably be linked to an individual or household. Personal information does not include information that is excluded from applicable privacy laws, such as publicly available information or deidentified or aggregated information.

We may provide additional notices for specific programs, services, locations, or legal requirements. If another notice applies to a particular interaction with us, that notice will supplement this Policy.

Our website and business are intended for individuals located in the United States. If you access the website from outside the United States, you understand that information you provide may be processed and stored in the United States, where privacy laws may differ from those in your location.

2. Information We Collect

We may collect the following categories of information:

• Information you provide to us. This includes contact information, inquiry details, program interests, campus or location preferences, communications with us, appointment requests, and information submitted through online forms or other communications.
• Information collected automatically. This includes device and browser information, IP address, pages visited, links clicked, referring URLs, approximate location, and other website activity information collected through cookies, pixels, analytics tools, and similar technologies.
• SMS-related information. If you opt in to receive text messages, this may include your mobile phone number, SMS consent status, message preferences, message content, and related messaging history.
• Information from third-party sources. This includes information from referral sources, advertising partners, third-party websites, advertisements, campaigns, analytics providers, or similar sources if you reach us through or interact with those sources.

We may combine information we collect from different sources, such as website activity, inquiry forms, communications with us, and referral or advertising sources, and use the combined information as described in this Policy.

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries, requests for information, appointment requests, and contact form submissions
• Provide information about our in-person trade school programs, admissions process, financial aid options, locations, and related services
• Send updates, reminders, or marketing communications you have requested or that may be relevant to your inquiry, subject to applicable opt-out rights
• Understand how visitors use our website, measure marketing performance, and improve website content and functionality
• Meet legal and contractual obligations
• Evaluate and improve our programs, website, marketing, communications, and visitor experience
• Maintain the security and integrity of our website, troubleshoot technical issues, prevent misuse, and protect our rights and the rights of others
• Maintain internal records, manage communications preferences, and support ordinary business operations

4. How We Share Information

We may share information with service providers and vendors that help us operate our website and business, such as website hosting, analytics, customer relationship management, communications, and advertising or marketing support providers. As described in the Cookies and Tracking Technologies section, certain advertising or analytics activities may be considered a “sale,” “sharing,” or targeted advertising under some state privacy laws, even if we do not receive money in exchange for personal information.  We do not sell personal information for monetary consideration.

We may also share information when required by law, subpoena, court order, or legal process; to protect our rights, property, safety, users, or others; in connection with a business transaction such as a merger, sale, financing, or transfer of assets; or with your consent or at your direction.

We may also disclose aggregated or deidentified information that does not reasonably identify you, where permitted by law.

5. Cookies and Tracking Technologies

Our website uses standard cookies and similar technologies to help the site function, understand site usage, measure marketing performance, improve the visitor experience, and support advertising or remarketing activities. These technologies may collect information such as pages visited, links clicked, browser and device information, referring URLs, approximate location, and interactions with our website. We may also use pixels or similar technologies in emails to help us understand whether emails are delivered, opened, or interacted with.

We use Google Analytics to understand how visitors use our website and to measure website activity and trends. Google Analytics uses cookies and similar technologies, and Google may process this information according to its own policies and terms. You can learn more about how Google uses information from sites and apps that use Google services at https://policies.google.com/technologies/partner-sites. You can also download the Google Analytics opt-out browser add-on for supported browsers at https://tools.google.com/dlpage/gaoptout.

Where applicable law treats advertising or remarketing activity as targeted advertising, a sale, or sharing of personal information, you may opt out using the methods described in this Policy, through recognized browser-based opt-out signals, or through industry tools such as Google My Ad Center, the Network Advertising Initiative opt-out, and the Digital Advertising Alliance opt-out.

These choices may be browser- and device-specific. If you clear cookies, use a different browser, or use a different device, you may need to reset your preferences.

Some browsers offer a “Do Not Track” signal. Because there is not currently a uniform industry standard for recognizing or responding to Do Not Track signals, our website does not respond to Do Not Track signals. Where required by applicable law, we may recognize browser-based opt-out preference signals, such as Global Privacy Control, for applicable opt-out requests. You can also control cookies through your browser settings, although disabling cookies may affect some website features.

6. SMS Messaging

Tradecraft Schools may use SMS text messaging to communicate with individuals who expressly opt in to receive text messages after requesting information about our HVAC, Electrical, or Plumbing training programs.

When you opt in to receive SMS messages, we may collect your mobile phone number, SMS consent status, message preferences, message content, and related messaging history as needed to provide and manage the messaging service.

• We may share SMS-related information with service providers that help us send, deliver, and manage text messages, subject to appropriate contractual restrictions.
• We may disclose SMS-related information where necessary to comply with law, respond to legal process, enforce our agreements, protect rights, safety, and security, or with your consent.

We do not sell or share SMS consent, mobile phone numbers, or other mobile information with third parties or affiliates for their own marketing or promotional purposes. SMS consent and mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

SMS terms, including message frequency, message and data rates, HELP/STOP instructions, consent language, and carrier liability terms, are available in our Terms of Service.

We retain SMS-related information for as long as needed to provide the messaging service, comply with legal obligations, resolve disputes, protect rights and security, and enforce our agreements.

7. Third-Party Websites and Services

Our website may link to third-party websites, platforms, or services, including advertising, analytics, social media, and payment or scheduling tools. We are not responsible for the privacy practices of those third parties, and their privacy policies govern their collection and use of information.

8. Your Privacy Rights

Some privacy laws may provide residents of certain states with specific rights where those laws apply to us. These rights may include the right to:

• Know what personal information we have collected about you
• Correct or update inaccurate personal information
• Delete personal information associated with your inquiry, subject to legal, security, and operational needs
• Opt out of marketing communications or other non-transactional messages
• Review or limit certain advertising or analytics cookies where available through your browser, industry opt-out tools, or other preference mechanisms
• Receive a copy of your personal information in a portable format, where applicable
• Opt out of the sale or sharing of personal information, targeted advertising, or certain profiling activities, where applicable

To exercise any applicable rights, contact us using the methods below. We will respond within the timeframe required by applicable law. We may need to verify your request before responding.

California “Shine the Light” Law. California residents may request information about our disclosure of certain personal information to third parties for their own direct marketing purposes during the preceding calendar year, if applicable. To make a request, please contact us using the information in the How to Contact Us section below.

9. How Long We Keep Information

We keep personal information for as long as reasonably necessary for the purposes described in this Policy, including to respond to inquiries, manage communications, operate and improve our website, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the type of information and the reason we collected it.

10. How We Protect Information

We use reasonable administrative, technical, physical, and organizational measures designed to protect personal information, taking into account the size, scope, and nature of our business. However, no website, network, or electronic transmission is completely secure, and we cannot guarantee absolute security.

11. Communications Preferences

You may opt out of marketing emails by using the unsubscribe link in the email or by contacting us. You may opt out of text messages as described in the SMS Messaging section above. We may still send non-marketing messages, such as responses to your inquiries or other service-related communications.

12. Children’s Privacy

Our website and in-person programs are marketed to adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we collected personal information from a child under 13 through the website, we will take reasonable steps to delete it. If you believe a child has provided personal information to us through the website, please contact us so we can review and address the request as appropriate.

13. Prospective Students Under 18

Individuals who are 16 or 17 may be permitted to request information about our programs, apply, or enroll, subject to applicable program requirements. If you are under 18, we may require involvement, consent, or acknowledgment from a parent or legal guardian before enrollment or participation in certain activities. We may collect limited information from applicants under 18, such as contact information, date of birth, program interest, school history, parent or guardian contact information, and emergency contact details, as needed for admissions, enrollment, communications, safety, and school operations.

14. Changes to This Policy

We may update this Policy from time to time. The “Last updated” date above reflects the most recent changes. We will post any updates to this Policy on this page. If we make material changes to how we collect, use, or disclose personal information, we will provide notice as required by applicable law, such as by emailing you or posting a prominent notice on our website or through other appropriate channels.

15. How to Contact Us

If you have questions about this Policy or wish to submit a privacy request, please contact us by:

• Phone: 210-998-2000
• Email: info@tradecraftschools.com